A NEW dessert shop is bringing tasty treats to the centre of Redditch.

Bakes & Shakes has opened at the top of Unicorn Hill and is the latest venture from Birmingham businessman Farhan Khan.

The shop sells milkshakes and cakes and comes as dessert shops have exploded in popularity in the UK.

Mr Khan started out in the mobile coffee industry but decided to branch out and launch his own shop following the impact of the coronavirus pandemic on his business.

He said: “I’ve been running a mobile coffee business for the last few years but, after the impact of Covid on the festival and outside events industry over the last year, I decided to start something a bit more ‘bricks & mortar’.

“I’ve been mulling over the idea of a dessert shop for a while but in Birmingham, where I’m from, the market is just saturated. I thought Redditch would be a better place to open – and it’s a very nice place to work and run a business.”

Mr Khan was helped by property agents John Truslove who helped find him a home in Redditch for his new venture.

Ben Truslove, at John Truslove, said: "This is a prominent unit at the heart of Redditch town centre, so it is ideal for a new business hoping to attract a lot of attention.

"Dessert shops have become extremely popular in recent years, and I am sure local people will find Bakes & Shakes to their taste."