Alcester brewery announces partnership with English Heritage

In one of its largest partnerships to date, Purity Brewing Company, based in Alcester, will see its brand in 100 English Heritage sites.

The collaboration includes the launch of the English Heritage Collection, comprising of a trio of beverages: Best Bitter, Organic Craft Lager and Low Alcohol Pale Ale.

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The move is particularly significant for Purity as its late co-founder, Jim Minkin had a keen interest in Roman history.

Paul Brazier, head of marketing at Purity, said: "The English Heritage partnership has been born through a shared desire to leave a recognisable mark of quality, sustainability and authenticity on the world.

"Manifesting itself through our English Heritage Collection, celebrating the best of all things that have shaped our green and pleasant land, our beers are as rich and characterful in flavour as our country is in history.

"This is a great opportunity to tell authentic stories through the eyes of national treasures."

“The unique label designs combine the three core brewing ingredients: whole cone hops, malted barley and pure water with medieval battle-worn helmets from some of English history’s most defining moments, including the invasion of English shores by Saxon and Viking warriors, to the enduring conquests of the infamous Knights Templar.”

Alexandra Bovey, licensing and commercial development manager at English Heritage, said: "We’re so proud to have partnered with Purity, who we knew were a great fit as a responsible brewer caring about sustainable practices and never compromising on quality.

"The product range that is the result of months of joint development work are beautifully designed and we’re so pleased to be bringing this range to both our visitors, members and the wider public."

To find out more about the English Heritage Collection and purchase online, visit the Purity website (https://puritybrewing.com/english-heritage-collection/).