A BRAND-new gym is set to open its doors at Kingfisher Shopping Centre next month.

24/7 Fitness has announced the opening of its newest gym in Redditch, marking the gym brand's 10th location.

The new gym, set to offer a "premium fitness experience with state-of-the-art Hammer Strength equipment and a focus on strength and functional fitness," will open to the public on May 7.

The gym is taking over the space formerly occupied by Pure Gym.

In anticipation of the grand opening, 24/7 Fitness has begun pre-sales, allowing early birds to take advantage of a special introductory offer.

For a limited time, new members will be able to join for £15.95pm for the first year, after which the membership will revert to the standard price of £25.95pm.

All memberships are non-contract.

A spokesperson for the gym said: "24/7 Fitness is committed to providing a superior workout experience, and the new Redditch location embodies this with a more premium approach to equipment and atmosphere.

"The gym aims to appeal to those who value quality and a supportive fitness community.

"Prospective members and those interested in learning more about the new location's offerings can sign up for updates via a form on the 24/7 Fitness Redditch Page.

"This ensures they stay informed about the pre-sales event, grand opening details, and other important announcements".