The venue and sponsor for the 2024/25 Visit Worcestershire Tourism Awards have been announced.

The event, now in its fourth year, will be held on Friday, March 21, at the Three Counties Showground.

The Valley Evesham will be the headline sponsor.

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The venue hosts large-scale events such as the Malvern Autumn Show, RHS Malvern Spring Festival, and the Three Counties Show.

David Prescott, chief executive of the Three Counties Agricultural Society, said: "Everyone at the Three Counties is delighted that we have been given the opportunity to host next year’s Visit Worcestershire Tourism Awards evening.

"As one of the highest profile events in the County’s calendar, we’re looking forward to welcoming those who have made an outstanding contribution to tourism in the county in the last year.

"I’m sure it will be a great night."

Phil Maclean, retail director of The Valley, said: "We are thrilled to be the headline sponsor of the Visit Worcestershire Tourism Awards.

"This partnership underscores our commitment to celebrating and promoting the vibrant tourism industry in our region.

"Together, we can showcase the best of Worcestershire and inspire even more visitors to experience the unique charm and hospitality our area has to offer."

Councillor Adam Kent, cabinet member for economy, infrastructure and skills at Worcestershire County Council, said: "The Visit Worcestershire Tourism Awards is a true celebration of the amazing experiences, businesses, and people that make our county such an exceptional destination.

"I’m delighted to see the event growing year after year, and it’s fantastic to have such prestigious partners like The Valley Evesham and the iconic Three Counties Showground supporting us."

This year’s awards have attracted an increased number of applications, with more than 6,000 votes cast in the Festival and Events category.

The winners will be announced on the night.