A NEW shop has opened at the Kingfisher Centre in Redditch for the first time today (Friday, November 22). 

The Evapo vape shop is the latest store to open at the shopping centre and is located at 33 Kingfisher Walk. 

Since its inception in 2014 with just a single location, Evapo has opened more than 57 retail stores nationwide, offering a range of vaping products, including e-cigarettes, e-liquids, and accessories. 

The new store in Redditch is located next to Warren James and opposite well-known retailers CEX and Greggs. 

Evapo has opened a new storeEvapo has opened a new store (Image: Evapo)

The CEO of Evapo, Andrej Kuttruf, said: "With a smoking prevalence of 12% in the region, we want to provide smokers in Redditch safer alternatives to smoking." 

"With our new store, we are excited to support Redditch's smoking cessation goals by offering top-quality vaping products and expert advice tailored to individual needs."

The store will offer services from NCSCT-trained Stop Smoking Advisors, who provide customised recommendations, which the company says aligns with the UK's aim to be smoke-free by 2030.

Mr Kuttruf added: "Evapo is dedicated to responsible vaping. We strictly enforce age-verification checks to ensure our products are sold only to adults over 18." 

"The company is actively involved in promoting responsible retail practices amidst increasing concerns about underage vaping, especially in schools".