Supermarket experts have spilt the 'secret code' that is key to knowing how fresh the produce we buy is.

Consumers across the UK are constantly looking for creative solutions to cut down their spending and the cost of their weekly shopping. 

The continued strain caused by the cost of living means that many Brits are battling the high food prices by trimming their shopping lists or finding ways to make their food go further. 

Now a team of supermarket experts are helping shoppers do just that - by sharing a 'secret code' that unlocks how fresh their fruit and vegetables really are.

By demystifying the process, customers will be able to cut down on their food waste and potentially save hundreds of pounds a year.

Richard Price, of international supermarket delivery service, Britsuperstore, has said: “Supermarkets are now using a straightforward, yet secret code to represent best-before dates on certain fruit and vegetables.

The system is simple, the letter corresponds to the month, with 'A' for January, 'B' for February, and so on, while the number represents the day of the month.

“For example, if you see 'D15' on a pack of strawberries, it means they’re best before April 15. By understanding this code, you can easily pick fresher produce and make sure you’re getting the longest shelf life possible.”

“By using this alphanumeric code for best-before dates, supermarkets are trying to encourage consumers to focus on the condition of the produce itself, rather than relying on a printed date.”

Best-Before Dates vs Expiry Dates

"Many consumers aren’t aware that 'best before' dates simply show its peak quality, not safety," Richard added.

The expert pointed out that products like canned goods, for example, can be safely eaten two to five years after the 'best before' date if stored in a cool, dry place.

He continued: “Hard cheeses like cheddar can be enjoyed even after surface mould is removed and dry staples like pasta and white rice, when kept in airtight containers, can also last for several years.”

The pro urged that proper storage can go a long way in extending the life of many products.

However, he stressed that if a product has an odd smell, an unusual texture, or visible spoilage like mould, it's best to discard it, regardless of the date.

Richard continued: "'Use by' or 'eat by' dates, on the other hand, should be followed strictly, especially for perishable items like meat and dairy.

"These dates are there for both quality and safety, and it’s strongly recommended to not eat the product past this date."

How to save money and reduce food waste 

The experts at Britsuperstore have also shared some top tips on how you can save money and reduce your food waste at the same time.

1. Create a weekly meal plan before shopping to buy only what you need and reduce impulse purchases

2. Make a shopping list to avoid buying unnecessary items and keep in mind what you already have at home to prevent overbuying

3. Store food in the right conditions and keep your fridge temperature between 0-5°C to extend its shelf life

4. Learn the difference between "use by," "best before," and "sell by" dates to avoid throwing away food


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5. Repurpose leftovers into new meals, like turning roast chicken into soup

6. If you have extra food, like fruits, vegetables, bread, and leftovers, freeze it before it spoils

7. First in, first out: Organise your pantry and fridge so older items are in front and used first

8. Buying in bulk is cost-effective but avoid buying perishables in large quantities, unless you can use them all

Have you tried any of these tips before? How did you find them? Let us know in the comments.